Privacy Policy

Privacy Policy

1. Basic Policy

Favorite Co., Ltd. (hereinafter referred to as "the Company") considers the protection of personal information (hereinafter referred to as "personal information") collected, processed, and used when customers visit our digital content (website) to be a fundamental part of our business activities and a social responsibility. We recognize the importance of personal information of customers and those who provide personal information to the Company for our various services (hereinafter referred to as "the Services"), and we declare our commitment to protecting personal information by complying with laws and other regulations concerning personal information protection, this privacy policy, and by continuously and appropriately managing it.

2. Personal Information Acquired and Managed

The "personal information" that the Company acquires and manages is as follows:

(1) Information provided by customers
The information provided by customers through the use of the Services, such as orders, membership registration, inquiries, and events hosted by the Company, is as follows:
  • Information related to profiles such as name, furigana, date of birth, gender, occupation
  • Contact information of orderers, members, and shipping destinations such as email address, phone number (including information for SMS transmission), address
  • Credit card information, bank account information, electronic money, cash on delivery information, and other payment-related information and methods
  • Information regarding orders placed through the Services
  • Information regarding inquiries and communications from customers to the Company
  • Information that customers input or send through input forms or other methods specified by the Company
  • Information regarding the use of points, coupons, cashback, and other services
(2) Information collected by the Company on our digital content (website, etc.)
The information acquired by the Company when accessing our digital content (website) using customer's device information and cookies is as follows:
  • IP address information
  • Anonymous ID information
  • Information related to the identification of information communication terminals
  • OS information of information communication terminals
  • Location information
  • Referrer information
  • URLs viewed, viewing date and time logs, and browsing history information
  • Advertising identifier information assigned to each customer's device
(3) Information regarding employees and business partners
  • Information regarding job applicants such as name, address, gender, and career history
  • Information regarding employees such as name, address, gender, and career history
  • Information regarding individuals of business partners

3. Purpose of Use

The specific purposes for which customer personal information related to the provision of the Services will be used are as follows:

(1) Customer use of the Services
  • For the provision, maintenance, protection, and improvement of the Services, such as acceptance of registration, identity verification, authentication, and record keeping of settings related to the Services
  • For notification of information necessary for the execution of transaction contracts and the operation of services
  • For the smooth operation and improvement of the content of the Services
  • For billing service fees and usage fees
  • For the return, refund, and exchange of ordered products
  • For packaging and shipping products
  • For the operation of point services
  • For preventing and responding to acts that violate the terms and policies (hereinafter referred to as "Terms, etc.") related to the Services and fraudulent acts
  • For notifying changes to the Terms, etc. related to the Services
  • For appropriately responding to various inquiries, opinions, requests, and after-sales services related to the Services
  • For other purposes equivalent to the above items
(2) Use for advertising and marketing
  • For providing information about our services, products, and campaigns
  • For distributing and sending email newsletters, direct mail, and various notifications
  • For conducting campaigns, surveys, sweepstakes, gratuities, interviews, etc.
  • For delivering and providing information about advertisements for services and products of the Company or third parties
  • For measuring and analyzing marketing data
(3) Use for management of employees and business partners
  • For contacting and providing information to job applicants
  • For labor management of employees and retirees
  • For managing business partner information

4. About Cookies and Information Collection Modules

(1) Our website may use cookies to allow customers to use our site and services more conveniently.
This is a technology that can identify and recognize the user's device and web access status.
Customers can disable the cookie function on their browser, but some services on this site may not function properly.

(2) Our website uses the following tools provided by third parties for analyzing website and device usage:
Partner: Google Inc. (Google Analytics)
URL of the partner's privacy policy: https://policies.google.com/privacy
URL for opt-out (inactivation) of the partner: https://tools.google.com/dlpage/gaoptout

5. Third-Party Provision

The Company will not provide personal information provided by customers to any third party (including those outside Japan) without the prior consent of the customer, except in the following cases:

(1) When the customer has given consent
(2) When personal information is provided due to business succession through merger, company split, business transfer, or other reasons
(3) When it is necessary to cooperate with a national agency or local public entity, or a person entrusted by them, in carrying out duties stipulated by law, and obtaining the customer's consent may hinder the execution of such duties
(4) Other cases permitted by the Act on the Protection of Personal Information (hereinafter referred to as the "Personal Information Protection Act") or other laws and regulations
(5) When it is necessary for the protection of life, body, or property, and it is difficult to obtain consent
(6) When the Company entrusts all or part of the handling of personal information to an affiliated company or a third party within the scope necessary to achieve the purpose of use


6. Entrustment of Personal Information

As described in Article 5, Item 6, when entrusting the handling of personal information to a third party, the Company will select an appropriate contractor under our responsibility and provide necessary and appropriate supervision to ensure that the contractor also protects and manages information to the same extent as the Company.


7. Joint Use

The Company may jointly use customers' personal information with group companies, partner companies, and other third parties to the extent necessary for the provision of partner services. In this case, the Company will publicly announce the name of the partner, the purpose of joint use, and the type of information to be jointly used in advance.


8. Anonymously Processed Information

When the Company creates anonymously processed information from acquired personal information and provides it to a third party, we will take necessary measures for the secure management of such information in accordance with the standards stipulated by the Personal Information Protection Commission Rules, so that specific individuals cannot be identified and the personal information used for its creation cannot be restored.
Additionally, we will publicly announce the items of personal information included in such anonymously processed information, as stipulated by the Personal Information Protection Commission Rules.


9. Disclosure of Personal Information

When a customer requests disclosure of personal information based on the provisions of the Personal Information Protection Act, the Company will confirm that the request is from the customer本人 (the customer themselves) and will disclose it within a reasonable period and scope specified by the Company (we will notify the customer if such personal information does not exist). However, this does not apply if the Company is not obligated to disclose under the Personal Information Protection Act or other laws and regulations.


10. Correction and Suspension of Use of Personal Information

When a customer requests correction, addition, deletion, or suspension of use of their personal information, the Company will confirm that the request is from the customer本人 (the customer themselves) and respond within a reasonable period and scope, and notify the customer accordingly.


11. Security Management Measures

The Company will implement necessary and appropriate measures to prevent leakage, loss, or damage of personal data handled, and for other security management of personal data. In order to ensure a continuous management system, we will educate and raise awareness among employees, and promptly correct any improvements identified through internal investigations. We will also strive to keep personal information accurate and up-to-date, and to prevent and protect against unauthorized access, loss, destruction, alteration, or leakage.


12. Children's Personal Information

We recommend that children under 13 years old enjoy our digital content (website) with their guardians. Children under 13 years old should refrain from submitting personal information to this site without the consent of their guardian.


13. Contact Information

For opinions, questions, complaints, and consultations regarding personal information and specific personal information, please contact the following:

Address: 78-30 Koizumi-cho, Hikone-shi, Shiga 522-0043
Favorite Co., Ltd. Support Center
Toll-free number: 0120-34-7820
Email address: support@f-favorite.net


14. Procedures for Changing the Privacy Policy

The Company will change this policy as necessary. However, if this policy is to be changed in a way that requires the customer's consent under the law, the changed policy will only apply to customers who have agreed to the change through the method specified by the Company. In addition, when changing this policy, the Company will notify the implementation date and content of the changed policy by displaying it on our website or by other appropriate methods, or by notifying customers.

Last Revised: March 30, 2022

Favorite Co., Ltd.
Representative Director and President Ryusuke Koide